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Saturday, March 30, 2013
US Healthcare Reform (Obamacare) – Big opportunity for Indian IT Outsourcing vendors in Healthcare Outsourcing
The US healthcare
outsourcing market is currently estimated to be about $20 billion, according to
outsourcing advisory firm Everest Group. Indian IT Vendors are targeting major
chunk of this business worth billions of dollars in the next few years as US
Healthcare Services Providers have to upgrade their systems, software and other
infrastructure by January 1, 2014, when President Barack Obama’s landmark
legislation Patient Protection and Affordable Care Act, popularly known as
Obamacare will come into effect, which would result in United States spending $2.5 trillion.
Obamacare seeks to extend insurance to country’s poor, which would extend insurance cover to 32 million
Americans and also targets to reduce healthcare costs
significantly and one way of reducing costs is outsourcing to countries like
India and which will open up
projects for Indian IT service providers that will help them in keeping up the
revenue, margin and industry growth rates. Healthcare providers in
North America which also happens to be the world’s biggest software services
market are forced to upgrade existing medical systems by deploying newer
software applications and they are outsourcing projects to Indian vendors such
as Wipro, Cognizant Technology Solutions
Corp., HCL Technologies Ltd, etc.
Work
that can be outsourced to Indian IT/BPO Vendors include the maintenance and care of health records, conversion to
ICD-10 coding, effective collection, management and use of information within
healthcare systems, providing innovative healthcare technologies and
applications that will help in delivering effective, efficient and low cost
healthcare to the people. Indian Vendors have been providing medical coding and
transcription services to US Healthcare providers for some time but the billing
generated through medical coding is far less than the billing generated by
Health care IT Systems projects. US Healthcare reforms will drive revenue
growth for the Indian IT vendors in the coming future may be for next 10 years
as the traditional strong vertical of Banking, Financial Services and Insurance
vertical which contributes 50% of the revenues for the Indian IT Vendors is
facing rough times since past few years and expected to face tough and volatile
economic conditions for the next few years.
But the question arises whether Indian IT Outsourcing vendors have the
necessary resources in terms of skilled professionals, domain experts,
technologies and capabilities to service the US Healthcare providers. As
highlighted by Jimit Arora, vice president at Everest Group Indian IT Vendors face a major challenges
as they lack understanding of the domain solutions and are not familiar with
medical terminology that will have an
impact on the ability to translate that into technological solutions and
product offerings. But Indian IT Vendors are overcoming this challenge by
acquiring the small medium players in the healthcare segment that offer niche
product offerings and possess the necessary skills for the Healthcare
outsourcing. All the major Indian IT Vendors TCS, Infosys, Wipro, HCL Tech have
been eyeing acquisitions in this space since past three years and BPO vendors
like Genpact have acquired companies in Healthcare space like Jawood. But overall the fact is that there is a significant revenue
opportunity worth billions for IT companies because of Obamacare and Indian
IT/BPO providers are likely to get 40-50 per cent of this revenue.
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