Bandwidth cost has come down, but it is higher compared to
western countries and today it constitutes 30% to 35% of operational costs of a
data center. Three years back bandwidth price was $2000 - $2500 per Mbps per
month and presently it is around $500-$700 per Mbps per month but it has to
come down to $150 - $200 per Mbps per month to become a viable data center destination. In US band width rates
presently are at $100 per Mbps per month. There has been an increase in
bandwidth with speeds progressing from 1G to 10G. With the band width pricing
falling down in India
compared to US many e commerce companies and travel sites have shifted to
Indian Data Centers. Several service providers with bandwidth and/or data centre space are
entering into the business. Most telecom companies now offer hosting services.
Cooling
systems affect the power consumption in the data centers. Dual core and quad
core processors in the servers generate hit and directly affects the power
required per square feet. Higher-density cabinets and racks in the data centers
are expected to increase in the coming years which will affect the density of
both power and cooling required to support them. Row and
rack-based cooling are the best for higher-density equipments as it helps in
reduce energy consumption by 15%. Cooling cost can also be reduced by air
conditioning wands that pinpoint critical hotspots in server arrays to a
specific temperature and also free cooling wherein external cold air is used to
cool the data center. Proper airflow, temperature and humidity in the data
centers help reduce the power cost as the power tariffs in India are raising by 10-15% every
year. Availability of uninterrupted power supply is one of the major problems
that Indian Data Centers are facing. The Government of India estimated the country will
require an installed capacity of over 200,000MW by 2012 to meet electricity
demand. Its current total installed capacity is about 160,000MW.
Rising real estate costs are
another challenge. Real estate costs are higher because most of the data
centers are set up near to the metropolitan and major cities and most of the
clients are not keen in having their data centers far away near to smaller
cities and town where the cost will be less. Most of the data center clients in
India
are BFSI, Manufacturing. Mumbai is the financial hub; Delhi
has most government and public sector establishments and real estate prices in
IT cities such as Bangalore and Hyderabad are also rising. Government can
help the data center industry in India by providing the network
connectivity and improving the power supply to the cities and towns near to the
metros and IT hubs.
Virtualization is the key for
making data center more efficient and lower costs. It optimizes the
usage of critical underlined compute resources, reduces low equipment utilization
rates, enables infrastructure consolidation and helps reducing heat and power
consumption. Also Green IT practices such as data center virtualization, better
data center design and layout and asset lifecycle management, which reduce the
need for CAPEX, are becoming increasingly important. Tools are being developed
that help in power efficiency and usage calculators, Building management
systems, infrastructure management, that help in improving efficiency and
reduce costs.
Other challenges for the industry are lack of qualified and
skilled professionals who are needed at mid level and higher levels of
management of data centers. India
has lot of IT professionals experience in other fields but people with data
center experience are hard to find. Data centers in India are running at 80-90%
capacity and with rising demand Vendors have to look for ways at increasing
their capacities fast and at low cost. Setting up full fledged data center
takes a minimum of three years to complete and become operational. Data
security concerns is another issue as India in the BPO sector has
experienced pilferage of data by employees. With rising cost and competition
there has also been pressure on the margins of the data center vendors. Cost of
adoption and integration of new technologies in hardware, software and
facilities management is a concern and vendors have to realign their pricing
strategies and business models to maintain the profitability.
Please visit the blog for India Major Players chart: http://analyzechartsgraphs.blogspot.com/