Friday, October 7, 2011

Internet Users in India 2011 – Forecast to 2015

History of Internet in India

Videsh Sanchar Nigam Limited (VSNL) launched Internet Services in India in August 1995 and was the sole provider of internet services in India till 1999. In late 1997 after several months of speculation, India’s Department of Telecommunications (DOT) announced a new policy for Internet service providers (ISPs).In November 1998; the Government ended VSNL’s monopoly and allowed provisioning of Internet Services by Private Operators. There are 153 ISPs in operation today, although the majority market share (62 per­cent) remains with the public-sector corporations Bharat Sanchar Nigam Limited (BSNL) (43 per­cent) and Mahanagar Telephone Nigam Limited (MTNL) (19 percent).

India Internet 2011
With penetration level of 8% of 1.2 billion populations online, India is third ranked after USA and China in the list of countries with the most Internet users. Boston consulting Group sees India Describing India as a "low-maturity and high growth market".  India's Internet use is concentrated mainly in the Urban, where many users are migrants from rural. Internet users in India are predominantly college going students(30%), Young men(28%), school going kids(14%). Major activities done, according to Juxt India Online 2011 Report is:

India Internet Users Forecast:

According to Google India Country Head, India has about 100 million Internet users, and the number will increase to 300 million by 2014.

According to BCG India will see its number of internet users triple to 237 million from the 81 million (2010) by 2015.

McKinsey research states that by 2015, the Indian Internet user base would touch 450 million from the 2010 estimates of about 81 million and digital-content consumption can rise as high as $9.5 billion with rising adoption of mobile internet.


2 comments:

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