Blue Ocean Strategy adoption by Indian Outsourcing Industry – Examples

HCL Technologies

Vineet Nayar adopted the Blue Ocean Strategy immediately and his four pronged strategy focused on service innovation, pricing innovation, creation of new markets and technology disruption. Also he adopted the policy of Employee First philosophy and full service co sourcing model. The company saw revenue YoY growth of 26 %( 6200Cr) in 2007-08, 41% (8764Cr) in 2008-09, and 25% (10983Cr) in 2009-10 under the leadership of Vineet Nayar as CEO. It has been an up and down performance during the time where financial crisis and recession played a spoil sport. Company still sticks to the Blue Ocean Strategy.

For full article please visit:

http://analysiscasestudy.blogspot.com/2011/02/blue-ocean-strategy-bos-hcl.html

Infosys Limited

K V Kamath took over as the chairman of Infosys this year, and talked about a ‘Blue Ocean’ strategy with focus on healthcare and government verticals, and expansion into emerging markets India and China. Infosys revenues from healthcare (1.1%) and government (1.3%) verticals are negligible compared to BFSI (30%), Telecom (15%) and Manufacturing (10%). Healthcare and Government verticals followed by expansion into China and India are the key aspects of the Blue Ocean Strategy.

For full article please visit:

http://analysiscasestudy.blogspot.com/2011/10/blue-ocean-strategy-infosys.html

Aditya Birla Minacs 

Aditya Birla Minacs has set a target of US$1 billion in revenue by 2013 and it plans to achieve this through both organic and inorganic routes. To achieve this target company is looking for further acquisitions in FAO space and it is also looking at acquisition in the cloud computing area and infrastructure management segment. The company adopted Blue Ocean Strategy in FAO segment by focusing on three aspects Target Market, Process & Domain Expertise and Technology.

For full article please visit:

http://analysiscasestudy.blogspot.com/2011/10/blue-ocean-strategy-aditya-birla-minacs.html

Other Blue Ocean Strategy Related posts:

Blue Ocean Strategy Samsung:

http://analysiscasestudy.blogspot.com/2011/02/blue-ocean-strategy-bos-samsung.html

Blue Ocean Strategy LG Electronics:

http://analysiscasestudy.blogspot.com/2011/02/blue-ocean-strategy-bos-lg-mobile.html